Elizah: An oath for the power beyond to take your look at the bold attitude.
Grab it! Flaunt it! This clutch will make you feel so special! The premium raw silk fabric adorned with zardozi threads, white pearls, and pearl drops give this clutch a classy look. The Tan Clan embroidery collection is designed with the discerning consumer in mind and gives you a range of affordable luxuries, so you never have to compromise on style.
Elizah Journey Backstory
Hand embroidery has been practiced in India for centuries. It remains an important part of today’s cultural heritage, with its roots remaining firmly planted in tradition and beauty. The journey starts with collecting the best quality materials like Dabka,
Sequins, Kasab, Khichha, pearls(moti), pearl drops(Surai), Resham, and mirrors and then reaches our inhouse unit in the heart and soul of India, Delhi.
Our artisans are masters of their craft and come from Lucknow, Bareilly, Agra, and Rajasthan, all known for their fine handicraft skills. They use their fingers to create intricate patterns on clutch bags, making them a piece of art for you!
Know Your Embroidery
Zardozi: An ancient art of giving a royal feel to the fabric, originally comes from the land of Persia.
Gota: Gota patti originates in Rajasthan and uses the applique technique to design.
Phulkari: Phul-Flower, Kari-Work. The work of flower/ Floral work comes from the state of Punjab.
Chikankari: From the land of Tehzeeb and Nazaqat, Lucknow.
Aari: Comes from heaven on earth; Kashmir is an especially of Kashmiri artisans.
Kantha: Known for its simplicity, it’s practiced in Bengal and Odisha.
Sisha: Mirror work, a popular craft from the land of Gujrat and Rajasthan.
We believe that a good product is born from the hands of an artisan. All our raw materials are collected and selected with utmost precision, and then we pass them along to our in-house design team, which creates a design on paper. This design is transferred to the fabric, and the artisan embroiders the outline. The artisan takes a soulful journey to a finished product. Artisans spend around 12-18 hours of manual handwork crafting each bag with creativity and skilled expertise, taking time and effort to make an embroidered bag uniquely made. All our artisans (Karigars) come from a community of karigars who have been practicing craft-making for generations. The Tan Clan family takes pride in their continued employment and tries to uplift their art in these times of fast-forward machine-made products.