Crimson Square: An easy-going experience with a sense of glamour!
Our flawless Crimson Square Hand Embroidered clutch is accentuated with zardozi threads, and green emerald faux stones are what this season needs! Be it a morning get-together or an evening party. The Crimson square clutch is enough to complete your look for the day. Intricate golden zardozi thread work is perfect proof of our true craftsmanship. The Tan Clan embroidery collection is a luxury brand that specializes in providing high-quality products at affordable prices.
Crimson square Backstory
Hand embroidery is a centuries-old art form that has remained an important part of India’s cultural heritage. The journey starts with collecting the best quality materials like Dabka, Sequins, Kasab, Khichha, pearls(moti), pearl drops(Surai), Resham, and mirrors and then reaches our inhouse unit in the heart and soul of India, Delhi. Our artisans come from Lucknow, Bareilly, Agra, and Rajasthan and have splendid handicraft skills as they use their fingers to create intricate patterns on clutch bags to make them a piece of art for you.
Know Your Embroidery
Zardozi: An ancient art of giving a royal feel to the fabric, originally comes from the land of Persia.
Gota: Gota patti originates in Rajasthan and uses the applique technique to design.
Phulkari: Phul-Flower, Kari-Work. The work of flower/ Floral work comes from the state of Punjab.
Chikankari: From the land of Tehzeeb and Nazaqat, Lucknow.
Aari: Comes from heaven on earth; Kashmir is an especially of Kashmiri artisans.
Kantha: Known for its simplicity, it's practiced in Bengal and Odisha.
Sisha: Mirror work, a popular craft from the land of Gujrat and Rajasthan.
Crimson Square Journey
We work with a team of artisans to create high-quality, handmade bags you can feel proud to carry around. All of our materials are sourced and selected with utmost precision, so you know you’re getting something that was made with love and care. Our design team starts by creating a design on paper which is then transferred to fabric, where an artisan embroiders the outline and takes a soulful journey to a finished product. The artisan spends around 12-18 hours of manual handwork crafting each bag with creativity and skilled expertise. We’re proud to say that all our artisans come from a community of karigars practicing craft-making for generations. The Tan Clan family takes pride in their continued employment and tries to uplift their art in these times of fast-forward machine-made products!