Description

Afshaan: An affordable luxury with a fusion of style and utility.

Relish the elegance of our party clutch, which is intricately woven and delicately embellished in seed beads. Artistically made using Premium Taffeta Silk Fabric and Seed Beads(CutDana), This beauty of black and silver will give you a feel of opulence and add a chic glimmer to your ensemble. Go against the grain with The Tan Clan embroidery Collection. We’re a brand that feels like home, and we make it our job to deliver unique products you can trust.

Afshaan Backstory

Hand embroidery is an art form that has been practiced in India for centuries and remains an important part of today’s cultural heritage. The journey starts with collecting the best quality materials like Dabka, Sequins, Kasab, Khichha, pearls(moti), pearl drops(Surai), Resham, and mirrors and then reaches our inhouse unit in the heart and soul of India,
Delhi.
The diversity of this beautiful art form is unparalleled. Our artisans come from Lucknow, Bareilly, Agra, and Rajasthan and use their fingers to create intricate patterns on clutch bags to make them a piece of art for you!

Know Your Embroidery

Zardozi: An ancient art of giving a royal feel to the fabric, originally comes from the land of Persia.
Gota: Gota patti originates in Rajasthan and uses the applique technique to design.
Phulkari: Phul-Flower, Kari-Work. The work of flower/ Floral work comes from the state of Punjab.
Chikankari: From the land of Tehzeeb and Nazaqat, Lucknow.
Aari: Comes from heaven on earth; Kashmir is an especially of Kashmiri artisans.
Kantha: Known for its simplicity, it's practiced in Bengal and Odisha.
Sisha: Mirror work, a popular craft from the land of Gujrat and Rajasthan.

Afshaan Journey

At Tan Clan, we take pride in our artisans. We select raw materials with utmost precision and care so that our handmade products are unique and beautiful.
Our in-house design team creates a design on paper, which is then transferred to the fabric and the artisan then embroiders the outline and takes a soulful journey to a finished product. Artisans spend around 12- 18 hours of manual handwork crafting each bag with creativity and skilled expertise, taking time and effort to make an embroidered bag
uniquely made. The Tan Clan family takes pride in their continued employment and tries to uplift their art in these times of fast-forward machine-made products.