Afrah: Leaf clutch for a treat of richness with a sense of glamour!
Take your look to the bold attitude with this traditional silhouette with an exquisite leaf embroidery clutch. Defined by beautiful zardozi. Make it the ideal addition to any stand-out style. Afrah Clutch is hand embroidered on Black and Maroon velvet fabric using Zardozi threads, pearls, and stones. The Tan Clan embroidery is a collection of affordable luxury lifestyle products. Our clutches are made to last, making them the perfect go-to for everyday use and a fun fashion statement.
Hand embroidery is a centuries-old art form that has been practiced in India for centuries. It remains a part of today’s cultural heritage, with its roots firmly planted in tradition and beauty. The journey starts with collecting the best quality materials like Dabka, Sequins, Kasab, Khichha, pearls(moti), pearl drops(Surai), Resham, and mirrors and then reaches our inhouse unit in the heart and soul of India,
Delhi. Our artisans come from Lucknow, Bareilly, Agra, and Rajasthan to create intricate patterns on clutch bags that are works of art for you.
Know Your Embroidery
Zardozi: An ancient art of giving a royal feel to the fabric, originally comes from the land of Persia.
Gota: Gota patti originates in Rajasthan and uses the applique technique to design.
Phulkari: Phul-Flower, Kari-Work. The work of flower/ Floral work comes from the state of Punjab.
Chikankari: From the land of Tehzeeb and Nazaqat, Lucknow.
Aari: Comes from heaven on earth; Kashmir is an especially of Kashmiri artisans.
Kantha: Known for its simplicity, it's practiced in Bengal and Odisha.
Sisha: Mirror work, a popular craft from the land of Gujrat and Rajasthan.
Our bags are made by hand, with the help of artisans who have been practicing craft-making for generations. Our in-house design team creates a design on paper and then transfers it to fabric, where our artisan embroiders it. The artisan takes a soulful journey to a finished product that is unique to you! All of our artisans (Karigars) come from a community of karigars who have been practicing craft-making for generations. The Tan Clan family takes pride in their continued employment and tries to uplift their art in these times of fast-forward machine-made products.