Aabish: Enter the World of Aesthetics with Aabish!
Open your door to the world of aesthetics with Aabish, artistically made using raw silk and defined by the beauty of Zardozi. A perfect blend of traditional and modern aesthetics makes it an ideal accessory to style it with any attire in your wardrobe. The Tan Clan hand-embroidered clutches collection gives you a range of affordable luxuries, so you never have to compromise on style.
Hand embroidery has been practiced in India for centuries and remains an important part of today’s cultural heritage, with its roots remaining firmly planted in tradition and beauty. The journey starts with collecting the best quality materials like Dabka,
Sequins, Kasab, Khichha, pearls(moti), pearl drops(Surai), Resham, and mirrors and then reaches our inhouse unit in the heart and soul of India,Delhi.
The diversity of this beautiful art form is unparalleled. Our artisans, who come from Lucknow, Bareilly, Agra, and Rajasthan, are all well-known homes to artisans with sterling handicraft skills. Our karigars use their fingers to create intricate patterns on clutch bags to make them a piece of art for you.
Know Your Embroidery
Zardozi: An ancient art of giving a royal feel to the fabric, originally
comes from the land of Persia.
Gota: Gota patti originates in Rajasthan and uses the applique technique to design.
Phulkari: Phul-Flower, Kari-Work. The work of flower/ Floral work comes from the state of Punjab.
Chikankari: From the land of Tehzeeb and Nazaqat, Lucknow.
Aari: Comes from heaven on earth; Kashmir is an especially of Kashmiri artisans.
Kantha: Known for its simplicity, it's practiced in Bengal and Odisha.
Sisha: Mirror work, a popular craft from the land of Gujrat and Rajasthan.
All raw materials are collected and selected with utmost precision and care. To start, our in-house design team creates a design on paper, which is then transferred to the fabric and the artisan then embroiders the outline and takes a soulful journey to a finished product. Artisans spend around 12-18 hours of manual handwork crafting each bag with creativity and skilled expertise, taking time and effort to make an embroidered bag uniquely made. All our artisans (Karigars) come from a community of karigars who have been practicing craft-making for generations. The Tan Clan family takes pride in their continued employment and tries to uplift their art in these times of fast-forward machine-made products.